While every Web site design should reflect the unique qualities of the business itself, there are some universal rules of professional design that every business owner should follow. You don’t want to lose a potential customer or client due to a simple mistake.
1) Don’t Be Too Flashy
Animation certainly has its place in the Web site world – but it’s typically not on the home page of your business site. Customers arrive at your Web site expecting to find helpful information about the products and services that interest them – not a slowly unfolding display of digital animation. Use flashy graphics wisely – and sparingly – in your professional Web design. I recommend not using them at all; especially if you are using SEO. Discuss the pros and cons with your design team.
2) Don’t Strain the Eye
Keeping Web site design simple can literally save you – and your customers – from headaches. Use a tried-and-true font style, such as Arial, that’s sans-serif and proven to be readable. Background is another area of concern for professional Web design. Using busy patterned backgrounds or placing colored type against a black background may cause users to get frustrated and leave your site.
3) Don’t Make it Difficult
Use of navigation in designing your web site is like using GPS on a road trip. Use it wisely to guide visitors to the desired destination – and they will enjoy themselves along the way. Resist the urge to get too creative with this aspect of your web page – a clean navigation panel is a user’s best resource. Don’t lose your customers interest in a flood of flashy pictures and spinning click here buttons.
4) Don’t Waste Time
When your Web site design is full of graphics and images, it requires a greater amount of bandwidth. This increased bandwidth takes longer for the user to download. Keep in mind that some people use older computers. In the time it takes for your Web site design to load, your customer may very well decide it’s not worth the wait. Only use the graphics and images that are absolutely necessary for your web site and save the rest for your portfolio.
5) Don’t Overdo It
Too much or a cluttered Web site design overwhelms your site’s visitors and can make your business appear unprofessional. A disorganized site tends to reflect poorly on the very business it is supposed to promote, while a professional Web design speaks volumes about your attention to detail. Keep it simple and clean.
A good website design needs to not only turn customers’ heads, but also keeps them interested. Follow the simple guidelines of a business Web design and you’ll see the beauty in a more positive visitor experience.
Create a Professional Web Design for Your Home Page
There’s no place like home in professional Web design – the homepage, that is.
When you create a website homepage, keep in mind that first impressions truly are everything. You only have a few seconds to capture their attention. More than any other page on your site, your homepage’s design should help your visitors answer several key questions about your business.
Bringing visitors to your homepage is only half the battle. In order to be effective, your homepage must also encourage visitors to stick around and take action. Whether you create a website yourself or work with a professional Web design company, there are several steps you can take to make your homepage a sticky success.
Add a Logo Design
Little things can make a big difference in professional website, and that is certainly the case with adding a logo to your homepage. A professional company can work with you to create a customized logo design that strengthens your brand identity and boosts customer confidence. This logo should also be produced in several file formats for images –.JPG,.EPS, and .TIF — so you can use your new logo in the website or in print marketing materials.
Explain Who You Are
You’ll need to tell visitors about yourself – and do it fast. Building rapport and relationship is a key part of attraction marketing for your business. As soon as a visitor arrives at your homepage, the clock is ticking. If your page does not point them directly to the information they want, they may lose interest in your company. One popular way to accomplish this — add an “About Us” page to your website.
Here, web site layout takes its cue from print design. Just like a newspaper’s major headlines should be above the fold, your professional Web design should place your most pertinent information above the point where a visitor must start scrolling to view. The more scrolling required by your Web design, the less likely your visitor is to stay.
Test for Compatibility
When you create a website homepage, remember that not all browsers and devices were created equal. Keeping your design simple can help you capture the largest possible audience across the board. To be sure, though, you’ll need to test your website from multiple devices and browsers.
Once your web site is completed, you may be tempted to leave it that way for quite some time. A website, just like a business is always changing and growing. In order for your site to keep visitors and search engines coming back for more, it must be updated regularly. You want to keep building your contact data base with new information and subscriptions.
Promote Recognition and Testimonials
When done in moderation, the homepage can be a good place to display small graphics representing rewards and recognition you’ve received from your clients and industry peers. By adding these graphics when you create a website homepage, you can strengthen your professionalism by showing visitors that you are a legitimate business worthy of their time.
With so much depending on your homepage, it’s important to get it right. When you’re ready to create a website yourself or work with a professional, remember these simple suggestions for a professional and effective site that encourages visitors to stick around.
When you run an online home business time and money are limited. So you ensure that you can devote as much time as possible to tasks that generate income. The most successful online businesses use automation in some form or another. You just can’t keep up with everything if you try and handle them manually. Here are 5 ways you can automate tasks for your online home business.
1. Blog Post Publishing
To rank well in the search engines and stay relevant you need to post new and high quality content onto your website a regular basis. The best way to do this is to set up a blog. When you have a blog post ready to publish, you don’t want to have to log into your website and carry out this task manually. All of the top blogging platforms, like WordPress, have built-in scheduling capabilities. This means you can write several posts at once, and schedule them for specific publishing dates in the future.
One of the most important tasks for your online home business is developing a list of email subscribers. Whenever someone visits your website, offer them a free resource or product in return for their email address. Your autoresponder software can then send them your freebie on autopilot. You can literally schedule a year’s worth of email delivery ahead of time. This improves the relationship you have with your audience.
3. Social Media
Social media allows you reach out and connect with your target audience. The online world has become very social and your customers are using platforms like Facebook, Twitter and Pinterest. Your online home business needs to be on social media too, but it takes a lot of time to log-in to all the social media sites every day. There are plenty of social media automation tools which can schedule your Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram posts.
4. Comment Moderation
Your website content can become a magnet for internet trolls and spam. Akismet software saves you time by filtering incoming comments that are nothing more than click-bait, trash and self-serving backlinks.
5. Website Research
Google Alerts will send you a notification every time a relevant search term or topic appears somewhere on the web. For example, if your online home business is about childcare, you can set up a Google alert for “child car-seat guidelines”. Ensure your search terms are included in quotes or you could be bogged down with the amount of notifications you receive.
Branding likewise regulates longevity. A visitor to your web site may buy a single product, only to never come back, but if you’ve formulated a strong brand based around originality, trust and caliber, that buyer is likely to remember you and come back to your site time and time again. In a lot of ways, constructing a net brand is the most control you’ll ever have in respect to your customer base. With a strong brand, you may cover more ground in less time than even the most far-flung marketing campaign. Individuals have to trust you, and in order to set the wheels in motion; you have to develop an unparalleled brand on a firm platform. It’s probable that you already have a product or service in mind, and without doubt, you’re excited about introducing it to the globe.
By producing a brand of your own, you’ll be able to get a greater level of exposure for your line of products, by becoming memorable in the brain of your target buyer base. But it has to go deeper than simply a net personality. You have to combine your net brand with a cohesive business plan that includes prompt buyer support, quality products, a strong sales system and a clear-cut message. You need individuals to associate your brand with favorable influences, and if you do that, your brand will become among your most useful assets. There are a number of ways to begin building your net brand, including:
Your domain name will become your key point headquarters, and you need to pick one that really reflects your overall business focus. By integrating keywords that describe your brand or company, you’ll be able to establish a net presence fast, while protecting your brand in the process. When registering your DNS that will directly tie into your net brand, consider the extended possibilities of other domains that may be perceived as associated to your own, and register those too. If you take a good approach to building your internet brand, you’ll wish to do all that you may to protect it, like registering similar domain names and those with alternate extensions (.org, .net, etc)
A lot of marketers who begin to develop their net brand neglect this believing that as long as they’ve the top-level domain that centers on their brand, they’re protected. This is anything but real. Consider companies like Apple or Amazon. They both began centering on branding as a way of entry to the market. They both had existing rivals and had to wedge themselves into the market by taking another approach. Branding was in all sense, the major focus of their campaigns and the one thing that basically helped them get their foot into the door. You’re aware of cyber squatters, individuals who purposely register domain names that may potentially infringe on somebody’s brand. A lot of times, these cyber squatters are really able to win their day in court, and go on to retain the domain names in spite of that somebody produced a brand around it. You need to do your part to protect a brand that you intend to spend the time and sweat building. It doesn’t cost a lot of cash to register multiple domain names that bear your brand’s keywords and it will provide you far more control over your brand in the time to come.
Naturally, it’s impossible to register all variances of your brand’s association (keywords, etc) but you ought to at the very least consider registering all popular extensions that individuals might assume you control. Depending upon your overall focus, you ought to consider hiring out the production of a unique logo to represent your brand and company. You need to choose one that’s original and includes elements that will be both memorable and professional. Outsource the design to a knowledgeable graphic artist, and be a big part of the development process. Send over your own concepts and thoughts, and work with them to produce an original design that will symbolize your company and brand.
This is far and away, one of the simplest ways to produce an ever-lasting impression on your target audience. Consider all the company logos that resonate with you personally. You directly identify a company by its logo and if they’ve done their job at integrating quality within their brand, you’ll likewise associate each future product or service they release as being even as good as their flagship product. Colors may likewise become a part of a brand awareness campaign. From Cokes red to Pepsi’s blue, colors are frequently an easy way of tying an extremely memorable element to your brand.
You wish people to consciously associate high quality, exceptional value and fantastic client service to your brand and therefore, each product or service you release in the time to come will be included under your brand’s umbrella. Promos
Your sales copy will directly exemplify your brand, and the tone, voice and total direction you take ought to work toward further building brand recognition and awareness as well as brand recall. With brand awareness, your target audience will merely recognize the brand as yours. It doesn’t imply that your market will prefer your brand, see your brand as favorable or associate value to your brand, merely that they’ll know it. With brand recall, your target audience will be able to tie in your brand immediately, to particular components (industry, keywords, product or service type, and so forth). You have to build both brand awareness and brand recall into each campaign you produce, and your sales page copy and promotions will play a big part in formulating this recognition.
This implies that you need to be careful to introduce your brand in a favorable way. You lack to avoid hype filled sales pages, or not being able to accomplish your promises or offers to your buyer base. This ought to go without saying, but it’s among the leading causes of a brand becoming associated with either favorable or damaging associations, and it’s frequently among the most overlooked factors to brand building. Consider how you wish your message to be carried and how you wish your total brand to be perceived, and then produce your promo campaigns so that they represent your brand in the finest way possible. Avoid competing with absurd offers, or feeling as if the only way to earn attention is by going over the top with your campaign contents and ads.
Rather, use story telling, construct favorable brand awareness, and back your product’s offer on a strong foundation so that your brand is consistently working to benefit you in the long haul. Remember, constructing a brand is all about longevity, and being able to tap into your target market so that you’re able to systematically build your net empire simply with favorable reinforcement and a reputation for caliber and value.