7 Reasons Why Video Is Important for Your Business

7 Reasons Why Video Is Important for Your Business

Why is the reel effect important for your business? Why should you invest in a quality business video production company? As it turns out, the reasons are many, and all for the best of it. Obviously, like in any other mode of promotions, how you say stays meaningful over a time only when what you have to say is good enough for the customer. Prior to hiring the services of a professional promo production, make sure they fulfill all qualifying aspects of the show. Audiovisuals commonly enjoy better attention span over textual formats for the same volume of words. A video can compress the expression of 10 minutes of reading something into 3 minutes of hearing it, by attractive narration. It not only saves time but also helps the viewer to get a faster grasp at the content.

Benefits of Video Outlined

Check out the following pointers outlining the advantages.

1. Videos define rich content as it delivers a powerful effect based on background music, narration, visual effects, and a show of reality. Google appreciates quality-rich content as it helps the search engine to rank websites according to popularity. A viral video can very soon raise the ranks of your site.

2. Videos made for online promotions can be used offline as well. Many e-commerce sites also do storefront business where you can display the promo conspicuously.

3. Sharing at sites like YouTube also allows direct viewer communications due to its social media format. These comments allow you to interpret your audience feedback, both positive and negative. It can also help small businesses to collect potential leads.

4. The easy share features at YouTube eventually allow your customer base to grow both in social media and in bookmarking sites.

5. Instructional presentations are very helpful for selling technical and digital products. Customers inevitably choose sites that deliver instructions in visuals rather than the ones limited only to text.

6. These allow a certain comfort zone to the audience, thereby boosting the popularity of your site. After all, one would find it better to simply hit play and spend a few minutes instead of scrolling through a series of words.

7. A nice video definitely decreases the bounce back of rate of an audience from a website.

Qualities of a Good Video

Video production definitely permits an attractive vehicle of targeted expressions, but it must be a quality presentation. Developing a stunning presentation must meet a few necessary criteria, which is why it is crucial to select a professional service for promotional video production.

✔ It should have a storyline preferably. Sometimes, the format does not allow the space for a definitive storyline. Even then, a string of logical connections should guide the viewer from beginning to end. A skilled expert can even make an interview look like a story by a series of carefully worded questions.

✔ The duration is extremely important. Neither should it be so less as to fail in creating an impression and not must it be so long to bore the viewer. Typically, a captivating video is set within the 3 to 5 minutes space.

✔ Similarly, an extravagance of visual effects may not help to achieve anything more than confusing the audience unless it is used properly.

✔ The narration should be catchy and emotionally appealing to the viewer. Male and female voices should be used according to the purpose of the promo.

✔ Intelligent professional use of the camera is important. A professional service employs a wide range of lenses and other visual accessories to bring out the desired effect.

✔ A very interesting observation shows that anonymity generates user curiosity. If you can use blurred faces in the show, it kind of gets people hooked to know the person behind the blurring.

Types of Videos

The presentation must be fine-tuned according to the purpose of the show. Apart from a product demo video presentation, a company could require instructional, company overview, staff interviews or customer testimonials. You should be partnering with a professional service that can exert equal expertise on all formats of creating a stunning video according to the aspects mentioned above. Talk with the experts and check out their portfolio. One of the key benefits of video portfolio is that it is easily verifiable at the site where they host it. Typically, such a service should have a YouTube channel where one can conveniently check out their creations one by one. In online promotions, it is always vital to remember that viewers enjoy significant control over what to see. Therefore, sufficient analytics and research must go into making a video that will stick to the audience.

Why interactive media designs, content development, and search engine optimization go hand-in-hand for the success of an online business.

Why interactive media designs, content development, and search engine optimization go hand-in-hand for the success of an online business.

Why interactive media designs, content development, and search engine optimization go hand-in-hand for the success of an online business.

It never ceases to amaze me how much money an individual or corporate company is willing to spend for a fantastic web site. You know which ones I’m talking about; those web sites that make thing appear or disappear, have revolutionary designs, make sound, play music, make things move about and sometime talk back to you. Hey, I’m just as guilty as you are, I like surfing them too.

Most web site owners want you to enjoy the experience on their site and pay well for you to have that gratification, and at the same time hope you purchase or download what the website is promoting.

However many individuals and companies end up ignoring what may be the most crucial ingredient to the success of their Internet marketing. They underestimate the importance of web designs that work collectively with high-quality search engine optimization, and fail to understand the ranking process.

Just to give you a quick example of what I’m talking about, earlier in my career I worked for an interactive media company that was selling video advertising online. They spent a huge amount of money hiring excellent designers and programmers to enhance their product and make it very appealing to the public, but failed to spend any money optimizing the website for their particular target audience. So while they sat back and expected their target audience to miraculously find their site on the World Wide Web, another interactive company with the same product and quality web site optimization, made a lot of money; consequently running the company I worked for out of business.

Blending artistic talent with complex technological skills, interactive media designers are always finding new, undiscovered ways to manipulate code to work jointly with content and search engine algorithms . It is critical for any personal or corporate site owner to take into consideration the importance of excellent search engine optimization which determines a site’s visibility and how well it will rank in the most important search engines directories.

There is no overnight guarantee or quick fix for high ranking sites, however developing great designs with product conscious content along with quality target audience (SEO) is the key to online marketing success.

If you would like more information on getting properly optimized online for your target audience, contact us and learn how to get seen online.

How HR Can Use Communication to Increase Employee Engagement

How HR Can Use Communication to Increase Employee Engagement

Even when it comes to workplace issues employees care about-such as benefits, pay and performance management-HR communication often falls short. In fact, although nearly 100 percent of employees read or skim every communication they receive, only 30 percent are happy with HR communication.

Plus, when employees don’t get the information they need, they also find it difficult to get answers to their questions. Though employees turn to the company intranet, HR representatives or their managers for help, only 50 percent receive the answers they need.

What’s the problem?

With all the effort that is put into communicating to employees, what makes it so hard? There is a flawed assumption that employees are an engaged audience, who greet every internal message with rapt attention. This leads us to communication that is often too:

General: We think one size will fit all, even though employees are incredibly diverse in age, job level, gender, ethnicity, geography, etc.

Comprehensive: In an effort to include all pertinent information, we create long, dense and detailed content.

Technical: Only subject-matter experts care about such terms as “company ratios” and “weighted ratings.” Employees just want to know what to do.

Old school: When was the last time you read a 500-word external newspaper article? Or watched a 15-minute talking head video on YouTube? Too much internal communication is stuck in a time warp.

The solution: Treat your employees just like your customers

If you can only do one thing differently to improve employee communication, do this: Treat employees with as much care and consideration as you do your customers. Take this small step, and big, positive results will follow.

Here’s why. Your company has many important constituents-from government regulators, to unions, shareholders, customers, neighbors and the press. Your employees hold a unique place in this group.

When your employees do a great job, create new products, build your brand, and sell your wares, they also forge a positive link with one or more of the other groups important to your company’s success.Think about it for just a moment, and you’ll realize how appropriate it is to treat your employees like customers. They are, after all, customers of the HR benefits, services, and programs your company offers.

Here are four steps you can take that will help you treat your employees like customers and create effective HR communications:

1. Create a profile of your target “customers”

Start communication planning by creating employee profiles.

What’s a profile? In marketing, “customer profile” can be briefly defined as “A precise description of the characteristics of buyers for a specific product or service.”

Why are profiles valuable? Product developers and marketers find them useful because they go beyond dry data to bring customers to life. When you can imagine the people you’re trying to reach-with all their desires and preferences and quirks-you can do a better job of giving them what they need. We find the same is true for HR communication. Profiles help us move from thinking of employees abstractly to seeing them as living, breathing people.

2. Assess the current state of employee understanding

A wise client once said to us: “Never underestimate employees’ intelligence or overestimate their knowledge.” We’ve kept that advice in mind ever since, especially when it comes to HR. You are probably a subject-matter expert (or at least well-versed in) health benefits and/or performance objectives and/or variable compensation and/or short-term disability, but chances are that even your smartest employees only have superficial knowledge about any of these topics.

That’s why we encourage you to use focus groups to thoroughly assess your employees’ knowledge. Only by doing so can you design HR communication that effectively explains what employees need to know and do and this in will help to simplify the process of internal communication.

3. Build communication around employees’ preferences

Your company’s marketing department spends a great deal of time and money to figure out which communication channels your customers read, watch and listen to. And it also exhaustively tests potential messages to see which words, phrases, and images resonant with customers. Only when that analysis is complete does your marketing group create a communication program designed to reach and engage your customers.So, just do the same with your employees as you prepare HR communications.

You’ll want to learn:

What employees like and don’t like about a specific benefit

Questions employees typically have-or questions that vary based on demographics Knowledge levels-what employees know, don’t know, or the “facts vs. fiction” of a particular benefit or program

Communication preferences – how employees prefer to hear about changes in their benefits or HR programs

Usage – who’s using the benefit program, when, and why and answers to the question, “does usage vary by demographics?”

4. Make it easy for employees to do the right thing

Most companies make it as easy as they can for customers to use their products, packaging products in convenient forms, making sure instructions are easy to understand, and providing support (via a website or call center) if the customer has questions. In HR communication, we need to put that same thought and logic and presentation into helping employees make smart choices-or, do the right thing-to take action like enrolling in benefits by a certain deadline and these things are sure to increase employee engagement.

For all those situations when you need employees to take action, make it unbelievably easy for them to do so. Think through where and when they need to act, and what prompts they will need. Give them “just in time” prompts to call, log on, or write to get the coverage they should have.

The Branding Agency & AR (Augmented Reality) – Main Tips to Implement It

The Branding Agency & AR (Augmented Reality) – Main Tips to Implement It

In the past the brand design, branding agency concept ruled. Nowadays, after the physics became nonlinear and more quantum based, the branding agency has now become more experiential vs. just brand identity designs. So, in the past looking for an open market, placing your product and/or start intrusively shouting your offer was the best way to do marketing, moving forward to the industrial era it became more cold call system than strategy itself. As time goes by we have been living a phenomenon of exponential acceleration of things and thanks to that exponential theory (Moore’s law) the more it moves forward the wider the leap in time, it correlates and side by side with cosmos enlargement theory by astrophysics.

Branding and marketing are facing nowadays new ways to integrate messages into people’s perception and the graphic design agency is this way searching for more interesting brand marketing strategies. The new branding strategy agency is the one who can integrate marketing and branding via super tools to expand the stimulation of our senses and taking us to new level of perceptions. This is the new creative marketing agency.

Top branding agencies are now betting for micromoments (thanks to Google!), not anymore, intrusive cold calls and/or direct sales. It is now the brand experience or micro moments, it is the journey through the purchasing process that has apparently more value than the purchase itself although is the opposite. The product branding strategy is simply following what the branding in marketing corporate branding strategy is dictating, therefore, the design and branding agency leverage the creative designs to bring forth new levels of experiences.

The new “branding a company” will not merely want to be one of the best branding agencies, just branding a product. The branding advertising agency of the future will include positive values into their brand marketing strategy, therefore, we will not only do branding and identity just for the sake of doing branding but in order to leave a transformational message to the mankind and help them grow.

Ideas to implement AR to branding.

In the past, branding a business with the help of a branding and design corporate branding agency started by creating a brand of course and this is something any creative design agencies, design branding agencies or corporate branding companies used to do.

    • It should and exclusively start by understanding ourselves. An honest and sincere understanding of who you are, your strengths, weaknesses, potentialities. This require deep and systematic silence in order to penetrate deep levels of inner intelligence and understanding both of our inner nature and nature around us. Great changes happen in silence, never amidst the noise.
    • Observe nature. Mother nature is the best teacher we can have in order to create similar experiences via artificial devices. Most of us, almost all startups I know, are so focused on generating profits that they even forget to honestly take care of themselves; sadly, enough, once they achieve their financial, material goals, etc. (if they manage to achieve it) they are sick and can’t enjoy what the results.
    • We are always jumping up and down between either artificializing nature or humanizing artificial things, say, devices, isn’t this a contradiction? Best idea in this is to understand the real value of nature and the real value of human nature and the real value of that interaction.
    • Therefore, the brand design company must adjust as much as possible the new advertising agency branding paradigm: The human being as the main subject not the product, service or idea itself. Understanding the human being behind the device is of utmost importance, nowadays we talk about UX or user experience, it should go beyond that UX, beyond the simple subject-object interaction. Just like physics classification has different shares of categories from a gross into a subtler levels or covers, just like onion rings, this way we should see this whole thing from a holistic point of view.
    • Brand marketing companies must delve more into the heart and soul of the brand identity work. Marketing and branding companies and even top advertising agencies must not think only of the money but of a more transcendent work that goes beyond a simple brand positioning strategy.
    • Augmented Reality enable the end user to position or place any life-size 3D model into any specific environment either with trackers or not. Therefore, it enriches our cameras feed and fill it with any contextual information released by the source. So it aligns reality with your mobile, laptop, etc. Great study cases to carefully analyze is the British Museums’ Ancient Egyptian trail or The Augsburg Display Cabinet at the John Paul Getty Museum.
    • Does it take lots of resources to implement (budget)? Are you or your advertising and branding agency following a marketing branding strategy? Disney for example, is using AR for interactive book coloring series and for promotional purposes such as the Star Wars Weekends (SWW).
    • Is this experience looking forward to engaging more or creating more brand awareness as part of a defined brand strategy consulting outlook? AMC Theatres use AR in order to engage moviegoers and this way interact with different engaging items such as promotional movie posters by using their phones or tablets.
    • In what stage fit AR in the sales and marketing funnel? How can it boost that specific stage? Volvo for example used AR in order to nurture their prospects base before launching XC90 in 2015. Volvo wanted to show the cutting-edge design behind this model by letting know the most important and interesting capabilities of the XC90. The wanted prospects download the “Volvo Reality” app in order to end users check and delve inside of the car system, go for a virtual drive highlighting its main and nice features along the way.
    • What you offer must be something, outer nature doesn’t have, otherwise is a waste of time. For example, City University London has implemented cARe. As a Jisc-funded project, the idea behind is to provide a simulated clinical training to nurses to support patient care. You must download the cARe app an iPad that is usually loaned and a headphone splitter so students can concurrently access and listen to a resource. The resources that students had access to were adapted, converted and further developed from the CeTL website (a City University resource that offers learning resources related to clinical and communication skills).

Branding and marketing companies, brand management consulting agencies, marketing and advertising firms, brand consulting firms, branding corporate identity specialists and creative advertising agencies can use advertising and branding AR in order to engage its target to more premium packages by using AR branding strategies in virtual marketing. For example, Marriott gives you the experience of teleportation. Teleporter VR Program uses a 4D sensory experience in order to immerse into travelers’ real travel experiences. The database is full of different travelers’ personal stories and experiences when traveling different destinations around the world. Therefore, the story created by the user’s experiences is in a shareable mode.

Essential Tips In Improving Online Branding

Essential Tips In Improving Online Branding

When running a business, branding is keen in order to make businesses more reputable and profitable. Unfortunately, creating a solid branding strategy can be difficult, most especially if you are a first-time business owner. Here, we provide simple tips in improving your online branding.

Be consistent with your branding strategies

First and foremost, it is essential for web owners to be consistent with their branding strategies. This is an important factor to ensure that your brand can increase its visibility. In addition, web owners are rest assured that they can entice viewers and turn them into potential clients.

Opt for web optimization services

In order to improve online branding, we also suggest web owners to opt for web optimization services. Surely, some website owners may think this service can be expensive, but it can also provide you with the features that can help improve your branding. This is possible since service providers can ensure that your website is visible on search engines.

Spend time creating and updating social media profiles

The next thing website owners can do to improve their online branding strategies is by creating and updating social media profiles. As of now, almost all individuals spend their time checking their social media profiles for updates and newsfeeds from their friends or perhaps brands they follow. Because of this, website owners have better opportunities in engaging with larger number of audience which can help them increase their branding strategy as well as reputation.

Use the power of blogging

When planning to improve online branding, it is important for website owners to use the power of blogging. By creating blogs, owners can make their websites more visible to search engines. Not to mention, blogging can also help establish your company’s credibility and authority in your niche as you provide your prospective customers with well-written and relevant content. To achieve this, it is also imperative that you create quality content. This is another essential factor owners need to consider in order to communicate with your audience. Plus, today, quality matters more than quantity.

Make use of different content platforms

To ensure that your content can target your audience, it is also best to make use of different content platforms. When it comes to content platforms, individuals can choose from numerous options. For one, you can use videos. Next, you can also use inforgraphics as well as other types of content.

With these simple tips, business owners can make sure that their online branding can help make their website better and more visible.

Why I Do What I Do!

Why I Do What I Do!

Over the years many people have asked me why I do what I do. Even now, people ask me that very question. It seems like everybody I talk to sooner or later wants to know why I spend so much of my awake time creating, designing, researching, writing, and working.

To be completely honest, I’ve asked myself that same question many times.

Which is why I decided to sit down tonight and tell you why I have given up many of my days and much of my time when my family and/or friends were out enjoying a day of shopping at the mall, or having a blast swimming at the beach.

And the only answer I have is this – I Truly Love What I Do.

As lame as it may sound, it is the driving force of my energy and enthusiasm, no matter how annoying the tasks are or the problems that I find myself facing. I figured out a long time ago that I am one of the very few lucky ones that is able to combine work and pleasure.

You see, for me, my website and my freelancing services in general is a passion. I have a burning desire to help, encourage, inspire, and motivate others to go after what they want in life and become successful in their business, whether it’s online or offline.

I spend a lot of my time, designing my websites, placing advertisements, editing and writing articles, etc… because I Truly Love What I Do.

Just the other day, I was talking to a friend of mine and she asked me again about how I can sit and work for hours upon hours, go to sleep, wake up, and do it all again. I explained to her that because I am so passionate about what I do that I don’t consider anything I do work at all and it’s like somebody is paying me for doing things that I enjoy and I love.

Many people today, struggle to find their passion and purpose in life, but I honestly believe that once they do figure out what their purpose in life is and their true passion and begin living it on a daily basis, they will have more than enough ambition and energy to succeed.

So, if you are having problems with your business, your job, and/or your life in general, take a moment to sit down and think about what you are passionate about. It might be teaching children, taking care of pets, writing short stories, training horses, or talking to people. Whatever it is, grab a hold of it.

Because the very moment you do and you can spend your awake hours doing something you love, you’ll have all the ambition you will ever need to become successful. Not to mention, that you’ll be able to earn some money at the same time. What more could you ask for? Never mind. Forget I asked that!

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