Having a corporate or promotional video for your company is often viewed as something of an expensive luxury – useful, but rarely considered to be an essential marketing tool. Whilst many businesses can understand the benefits of having a corporate video, all too often they are put off by the perceived cost and subsequently find it hard to justify commercially. Furthermore, the process of making a video can at times, appear complex and intimidating, with an array of technical terms and processes.
Streaming video provides a number of useful opportunities for maximizing the potential of an existing corporate video. And compared to other distribution media such as DVD or CD-ROMs it also offers a cost-effective solution for broadcasting a new corporate presentation to a wider audience.
Although streaming video is certainly not a new concept and has been around for some time, it’s now easier than ever to add streaming video content to your website. The technology required to enable video streaming is widely available, it’s relatively inexpensive and with the dramatic growth in high speed, broadband internet connections, a growing number of internet users can now view high quality, streaming video on their computers.
In this article, leading corporate video & business television producer, John Howarth, explains some of the ways in which streaming video content can be made to work effectively for your business and produce tangible results.
Provide Compelling Content
Try to provide content that creates a real interest for the viewer. Instead of simply informing them of your key corporate values – the typical narrative being ‘how successful we are, the great products & services we offer, our featured clients’ – why not turn the message into something that is actually useful and engaging to watch.
Take for example a company that manufactures kitchen products. Whilst you could produce a video to establish company values by highlighting such areas as quality of craftsmanship and original design of the product, this information is almost certainly available more easily on the web pages. It could be far more interesting for the viewer to provide them with a series of recipes, which feature the products being used in context.
Another technique is to provide content that is not centrally focused to your company’s core products & services. For example, your company sponsors a sports event or art exhibition. How about showing some clips from the event, with company branding around it? By using more recognizable and popular content, you are creating a wider ‘reach’ for the video, with the added possibility of gaining increased website traffic.
Lets say you already have a corporate video, it’s around ten minutes long and you currently distribute it on a flash drive or DVD. The most obvious solution would be to have it transferred to a streaming format in it’s entirety and loaded up onto your website. Whilst a ten minute corporate video sequence may be useful as a backdrop display in a trade exhibition or screened to a captive audience in a conference, it’s often far too long to use as a streaming video clip on your website. Who really has the time to sit and watch a corporate video clip for this length of time? It’s often far more useful to break the sequence down into a series of individual clips or re-edit into a shorter, condensed version that has greater impact.
Following on from this, you might also want to distribute streaming video clips around different areas on your website. This way, the clips featured can be targeted to match – and complement – the page content. For example, on a page detailing company clients and case studies, the video clip could feature customer testimonials; situated on a contact details page, the video sequence could feature some generic shots of company locations and building exterior shots.
Brand The Video
Whatever streaming video clips you use, try to ensure they are branded with your corporate identity. This could be a small logo in the top corner of the screen or a ‘picture frame’ wrapped around the moving images. Taking it a step further, you may want to add an introduction sequence with animated corporate logos at the beginning and end of every sequence. Another option is to create an HTML or Flash ‘player’ customized with your corporate identity. The video clip would then play within this frame and could be complemented by some animated product or service information around it.
When reviewing website statistics, it is frequently pages featuring streaming video content that are the most ‘sticky’ and have the longest viewing times by site visitors. Use this factor to your advantage – it’s an ideal opportunity to get your core brand values, products and services across to the site visitor.
Are you finding it difficult to keep track of your site’s performance in the search engines? Aside from having to download software that offer to keep track of your website’s SEO performance, Google has an integrated service especially for SEO people out there concerned with their web site’s performance.
This Google tracking service is known as the Google Analytics. It is a powerful service that keeps track of your web site’s success on organic and paid search results. Google Analytics gives you better understanding on how your web site’s web visitors react on your site. It gives you no-holds barred and detailed experience of your web site visitors.
You will also be aware and know what key words users in relation to your web site frequently use. You will be educated on the best link text that brings in the most prospects.
True to its name, the Google Analytics shares with you analytical data that will help you greatly on being aware about your web site visitors and target visitors’ preferences.
Google Analytics provides free information about the way visitors to your site interact with it. By taking a good evaluation of Google Analytics, webmasters will realize how it is an invaluable tool they can and should use especially if they do not have some form of visitor tracking solution.
Google Analytics shares with you which of your SEO campaigns deliver the best ROI or return on investment. If you are not confident on the software you use in finding out your internet marketing results, Google Analytics is good in tracking down results of your internet marketing campaigns. Now alongside the Google AdWords, you can be certain of obtaining significant information about your web site.
Google Adwords is an equally powerful service for placing your web site in search results based on certain key words related to your site. Google Adwords take note of your major web site’s key words and efficiently guarantees that your web site appears in search engine results.
Google Analytics was once named as Urchin visitor tracking by Google. It was last November 16, 2005 when Google renamed this service into Google Analytics. It is free for everyone’s use and those who have signed up during its early stages are offered with a completely new set of significant and consequential information regarding your web site visitors.
Still, those who are late in signing up for this service can wait until Google offer new sign-ups to the Google Analytics system.
Google Analytics works with tracking codes that will guarantee to track down important user information for you. It uses codes in the destination URL’s that facilitates the web site visitor tracking mission by Google Analytics.
Here are some of the most important reasons why you need Google Analytics as part of your website visitor tracking and have it on your site:
1. Its functionality equals most expensive visitor tracking services, even if it is free.
2. The service is your solution to identify where visitors leave your check-out or sign-up process. Identifying this will help you make amends and modify your sign-up process that is user-friendly. You will then be prevented from losing leads
3. Utilizing Google Analytics will help you identify the pages and links your web site visitor’s click on most. You will also know which page your visitors spend most their time on. You can therefore improve these pages properly and position them and their link texts appropriately.
4. Wondering the previous site your web site visitor logged on to before coming to your site? Google Analytics will tell you all about it.
5. You will also be provided with the most popular keyword users type in the search bar of the search engine in finding web sites associated/related to your website. Knowing these popular keywords is a great boost for your SEO efforts and performance, even on other search engines.
6. Google analytics conduct visitor segmentation. It classifies new and returning web site users, their geographical information and the referral source they use. This provides you with invaluable insight if you are planning on a setting up a new online business.
7. For search advertising results, Google Analytics and Google Adwords guarantees you with end-to-end visibility
8. You can even track other non-search-engine marketing media
9. Overall, Google Analytics provides you a service on gaining more customers, if you utilize its results.
Like most search engine services, Google Analytics has its own advantages and disadvantages.
• Its setup is very straightforward. You do not have to waste time waiting for results
• It is quite flexible, provides great solution and a wide range of significant and valuable reports
• You can login once and track multiple sites. You have more than one web site to track.
• Google tracking makes it possible to track campaigns even on other media
• You need not be confused of the A/B ad testing
• Its integration with all marketing media so as you can use only single portal to track multiple campaigns is ingenious
• You will get In-depth reports on site navigation of users you never dreamed you could have
• It also has Ecommerce tracking features
However, Google Analytics package falls behind two very important features most search engine marketers need. This is the ability to track down individual user activities and trace activity back to an individual user level. Another is the ability to track fraudulent online activities so as your site will be safe from it. Even if there are the eCommerce tracking features, it cannot completely provide this important tracking capability.
The free web site analytics solution, is Google’s statement regarding their supremacy among other search engines.
Article discusses Google Analytics and how powerful it can be to marketer’s keeping track of their site’s performance in the search engines.
Why is the reel effect important for your business? Why should you invest in a quality business video production company? As it turns out, the reasons are many, and all for the best of it. Obviously, like in any other mode of promotions, how you say stays meaningful over a time only when what you have to say is good enough for the customer. Prior to hiring the services of a professional promo production, make sure they fulfill all qualifying aspects of the show. Audiovisuals commonly enjoy better attention span over textual formats for the same volume of words. A video can compress the expression of 10 minutes of reading something into 3 minutes of hearing it, by attractive narration. It not only saves time but also helps the viewer to get a faster grasp at the content.
Benefits of Video Outlined
Check out the following pointers outlining the advantages.
1. Videos define rich content as it delivers a powerful effect based on background music, narration, visual effects, and a show of reality. Google appreciates quality-rich content as it helps the search engine to rank websites according to popularity. A viral video can very soon raise the ranks of your site.
2. Videos made for online promotions can be used offline as well. Many e-commerce sites also do storefront business where you can display the promo conspicuously.
3. Sharing at sites like YouTube also allows direct viewer communications due to its social media format. These comments allow you to interpret your audience feedback, both positive and negative. It can also help small businesses to collect potential leads.
4. The easy share features at YouTube eventually allow your customer base to grow both in social media and in bookmarking sites.
5. Instructional presentations are very helpful for selling technical and digital products. Customers inevitably choose sites that deliver instructions in visuals rather than the ones limited only to text.
6. These allow a certain comfort zone to the audience, thereby boosting the popularity of your site. After all, one would find it better to simply hit play and spend a few minutes instead of scrolling through a series of words.
7. A nice video definitely decreases the bounce back of rate of an audience from a website.
Qualities of a Good Video
Video production definitely permits an attractive vehicle of targeted expressions, but it must be a quality presentation. Developing a stunning presentation must meet a few necessary criteria, which is why it is crucial to select a professional service for promotional video production.
✔ It should have a storyline preferably. Sometimes, the format does not allow the space for a definitive storyline. Even then, a string of logical connections should guide the viewer from beginning to end. A skilled expert can even make an interview look like a story by a series of carefully worded questions.
✔ The duration is extremely important. Neither should it be so less as to fail in creating an impression and not must it be so long to bore the viewer. Typically, a captivating video is set within the 3 to 5 minutes space.
✔ Similarly, an extravagance of visual effects may not help to achieve anything more than confusing the audience unless it is used properly.
✔ The narration should be catchy and emotionally appealing to the viewer. Male and female voices should be used according to the purpose of the promo.
✔ Intelligent professional use of the camera is important. A professional service employs a wide range of lenses and other visual accessories to bring out the desired effect.
✔ A very interesting observation shows that anonymity generates user curiosity. If you can use blurred faces in the show, it kind of gets people hooked to know the person behind the blurring.
Types of Videos
The presentation must be fine-tuned according to the purpose of the show. Apart from a product demo video presentation, a company could require instructional, company overview, staff interviews or customer testimonials. You should be partnering with a professional service that can exert equal expertise on all formats of creating a stunning video according to the aspects mentioned above. Talk with the experts and check out their portfolio. One of the key benefits of video portfolio is that it is easily verifiable at the site where they host it. Typically, such a service should have a YouTube channel where one can conveniently check out their creations one by one. In online promotions, it is always vital to remember that viewers enjoy significant control over what to see. Therefore, sufficient analytics and research must go into making a video that will stick to the audience.
Does your website not live up to its fullest potential? Does it not deliver the leads or sales that you originally hoped for? Does it give an inaccurate representation of poor professionalism? Is it such a pain to update that you have almost given up on it?
As a web design and internet marketing firm we come across complaints like these every day, and with good reason. Gone are the days when having a successful web presence simply meant throwing up a simple page with your name, address, and phone number. The internet is becoming more competitive every day and it is important to triumph over your competitors in the online realm of cut throat marketing. Here are a few key tips to get you headed in the right direction to have a profitable website:
Would you buy a pair of shoes in a run-down, dirt floor, straw hut?
Although this is an extreme example hopefully you got the idea. If your website does not convey that your company is professional, respected, trusting, and better than your competition then most likely your website visitors will not want to purchase your products/services or give you their contact information. Yes, this does cost some time and money, but it is well worth the investment. Too many websites give the impression that the real business behind the website is smaller and inadequate compared to reality. Get your website up to date and professional. You can do this yourself, have internal employees work on it, or hire a web design firm like EVOBRAND to take the load off your shoulders; just make sure you make a goal to get it finished.
Make your website a marketing machine!
Having a website that markets your website 24/7 is one of the great benefits of the internet. People are searching for products and services at all times on the internet. Setup your website so it is constantly seeking out new potential clients for you. There are many ways to start online marketing campaigns. You can invest in SEO (search engine optimization, services); this is the process of getting your website to come up in natural search result pages of search engines such as Google, Yahoo, and MSN. You can start a SEM (search engine marketing) campaign, sometimes called PPC (pay-per-click). SEM is when you pay search engines like Google or Yahoo to display advertisements in search results in designated “sponsor” areas. With SEM you pay-per-click; i.e. every website visitor you receive from the service you pay the search engine, usually ranging from $.50-$2.50 per visitor. You can start a company blog, write about current hot topics in your industry. You could try website banner advertising; displaying banner ads on other websites. For some having a newsletter is an effective marketing tool. There are many other options out there for marketing your website on the internet, you can find a more comprehensive list on our website.
Don’t let your current website visitors run away!
Your website probably already gets some traffic from different sources. They could come from search engine optimization, links from other sites, offline advertising methods, or many other sources. However in the end it does not matter where they come from or how many website visitors you have every day, if they all leave what is the point? Is it better to have a website that has 30,000 visitors a day with 10 buying a product or 100 visitors a day with 50 who buy your product? Website conversion is a key element to a successful and profitable website. You need to start by analyzing where website visitors are going on your website, what they are doing, what page they are leaving from, and why they are leaving. Installing web analytical software can jumpstart you in the right direction to improve your ROI for your website. There are many free web analytical programs you can install on your website; if you want to know a few resources let us know. After you have analyzed the activities of your website visitors then start making some changes by providing the information they are looking for, making it easy to find what they are looking for, and having an option to take an action (buy product, give you their contact information, etc.) on every page of your website.
We hope this information has helped you realize your goals and the actions you need to take to make your website shine! If you need any suggestions, advice, or guidance on how to make your website turn into your best and most profitable employee we are here to help. We offer free analysis and advice if you simply let us know what your goals are.
Why interactive media designs, content development, and search engine optimization go hand-in-hand for the success of an online business.
It never ceases to amaze me how much money an individual or corporate company is willing to spend for a fantastic web site. You know which ones I’m talking about; those web sites that make thing appear or disappear, have revolutionary designs, make sound, play music, make things move about and sometime talk back to you. Hey, I’m just as guilty as you are, I like surfing them too.
Most web site owners want you to enjoy the experience on their site and pay well for you to have that gratification, and at the same time hope you purchase or download what the website is promoting.
However many individuals and companies end up ignoring what may be the most crucial ingredient to the success of their Internet marketing. They underestimate the importance of web designs that work collectively with high-quality search engine optimization, and fail to understand the ranking process.
Just to give you a quick example of what I’m talking about, earlier in my career I worked for an interactive media company that was selling video advertising online. They spent a huge amount of money hiring excellent designers and programmers to enhance their product and make it very appealing to the public, but failed to spend any money optimizing the website for their particular target audience. So while they sat back and expected their target audience to miraculously find their site on the World Wide Web, another interactive company with the same product and quality web site optimization, made a lot of money; consequently running the company I worked for out of business.
Blending artistic talent with complex technological skills, interactive media designers are always finding new, undiscovered ways to manipulate code to work jointly with content and search engine algorithms . It is critical for any personal or corporate site owner to take into consideration the importance of excellent search engine optimization which determines a site’s visibility and how well it will rank in the most important search engines directories.
There is no overnight guarantee or quick fix for high ranking sites, however developing great designs with product conscious content along with quality target audience (SEO) is the key to online marketing success.
If you would like more information on getting properly optimized online for your target audience, contact us and learn how to get seen online.