AI Tools for Small Business Success

Stop Drowning in Busy Work. Start Growing Your Business.

Presented by Keisha Solomon, CEO, EVOBRAND Concepts
Governor’s Small Business Summit | July 24, 2025

🚨 The Painful Truth About Small Business Today

What if you’re still doing the exact same thing in 3 years?

Right now, while you’re reading this, your competitors are discovering AI tools that let them:

Create a week’s worth of social media content in 20 minutes
Research their market while you’re still manually scrolling
Respond to customer inquiries instantly while you’re sleeping
Scale their operations without hiring expensive staff

The cost of doing nothing isn’t just time—it’s your business’s future.

💡 You Have Two Choices

Choice A: Keep doing everything manually, working 60-hour weeks, and watching competitors pull ahead

Choice B: Learn the AI tools that successful businesses are already using to work smarter, not harder

Which choice feels right for the business owner you want to become?

🎯 This is for Business Owners Who Are Ready to Fight Back

Against the system that says you have to choose between growth and burnout.

Against the myth that “real entrepreneurs” do everything themselves.

Against the outdated belief that AI is too complicated for small businesses.

If you’re tired of being the bottleneck in your own business, this guide is your weapon.

🚀 Your AI Arsenal: Tools That Actually Work

Content Creation & Writing (Stop Staring at Blank Pages)

ChatGPT | Free – $20/month

What it does: Turns your ideas into professional content in seconds
Your new identity: From “I don’t know what to write” to “I have endless content ideas”
Start here: “Write 5 social media captions about [your topic] that would make my ideal client stop scrolling”

Grammarly | Free – $30/month

What it does: Makes you sound like a professional writer, even if you’re not
Your new identity: From “I’m not a good writer” to “My communication is clear and compelling”
Start here: Install the browser extension, watch it fix your emails automatically

Copy.ai | Free – $49/month

What it does: Generates marketing copy that actually converts
Your new identity: From “I hate writing sales copy” to “My copy gets results”
Start here: Use the email template for your next campaign

Visual Content & Design (Look Professional Without a Designer)

Canva AI | Free – $15/month

What it does: Creates stunning graphics without design skills
Your new identity: From “My marketing looks amateur” to “My brand looks professional”
Start here: Use “Magic Design” with your brand colors for social media

Midjourney | $10 – $60/month

What it does: Creates unique images that make your brand stand out
Your new identity: From “I can’t afford custom graphics” to “My visuals are one-of-a-kind”
Start here: Generate images for your next blog post or social media

Loom AI | Free – $12/month

What it does: Creates professional videos without video editing skills
Your new identity: From “Video is too complicated” to “I communicate clearly through video”
Start here: Record one client explanation, let AI create the summary

📊 Business Operations Tools (Stop Being the Bottleneck)

Customer Service & Communication (Serve Customers 24/7)

Intercom | $74/month

What it does: Handles customer questions while you focus on strategy
Your new identity: From “I’m always answering the same questions” to “My customers get instant help”
Start here: Set up 5 common FAQ responses

Calendly AI | Free – $16/month

What it does: Eliminates scheduling back-and-forth forever
Your new identity: From “Scheduling is chaos” to “Booking meetings is effortless”
Start here: Connect your calendar, set your availability

Jasper | $49 – $125/month

What it does: Maintains your brand voice across all content
Your new identity: From “My messaging is inconsistent” to “My brand voice is recognized everywhere”
Start here: Input your brand voice, create a week of content

Marketing & Analytics (Know What Actually Works)

Hootsuite Insights | $99/month

What it does: Shows you exactly what content performs best
Your new identity: From “I’m posting and hoping” to “I know exactly what my audience wants”
Start here: Connect your social accounts, review the first automated report

Mailchimp AI | Free – $350/month

What it does: Optimizes your emails for maximum opens and clicks
Your new identity: From “My emails get ignored” to “My emails get results”
Start here: Let AI suggest the best subject line for your next campaign

Google Analytics Intelligence | Free

What it does: Tells you exactly how to improve your website
Your new identity: From “I don’t understand my data” to “I make data-driven decisions”
Start here: Ask “What’s my best traffic source?” in plain English

🎯 Advanced Tools for Business Owners Ready to Scale

Sales & CRM (Never Lose a Lead Again)

HubSpot AI | Free – $1,200/month

What it does: Predicts which leads will buy before you waste time
Your new identity: From “I’m chasing every lead” to “I focus on qualified prospects”
Start here: Enable predictive lead scoring

Salesforce Einstein | $75/month

What it does: Tells you the next best action for every opportunity
Your new identity: From “I’m guessing what to do next” to “I know exactly how to close deals”
Start here: Enable Einstein in your existing Salesforce account

Financial Management (Know Your Numbers)

QuickBooks AI | $30 – $200/month

What it does: Categorizes expenses and predicts cash flow automatically
Your new identity: From “I’m terrible with bookkeeping” to “I’m on top of my finances”
Start here: Connect your bank account, review AI categorizations

FreshBooks AI | $17 – $55/month

What it does: Shows you which projects are actually profitable
Your new identity: From “I don’t know if I’m making money” to “I only take profitable projects”
Start here: Track time for one week, review profitability insights

📋 The 30-Day Transformation Plan

Week 1: Stop the Bleeding

Choose the ONE task that wastes the most time each day. Pick the AI tool that solves it. Use it every day for 30 minutes.

Your mantra: “I am someone who works smarter, not harder.”

Week 2-3: Build Momentum

Master your first tool. Document your time savings. Feel the relief of not doing that task manually anymore.

Your mantra: “I am someone who embraces technology to grow my business.”

Week 4: Prove It Works

Measure your results. Calculate time saved. Show yourself that AI actually works.

Your mantra: “I am someone who makes data-driven decisions.”

Month 2: Expand Your Power

Add one complementary tool. Train your team. Become the business owner who leads with innovation.

Your mantra: “I am someone who stays ahead of the competition.”

⚠️ The Costly Mistakes That Will Sabotage Your Success

If you can’t afford to waste time and money, avoid these mistakes:

❌ Trying to learn 5 tools at once (You’ll master none and quit frustrated)
❌ Trusting AI without checking (One mistake will cost you credibility)
❌ Expecting perfection immediately (Perfectionism is the enemy of progress)
❌ Letting fear of technology stop you (Your competitors aren’t waiting)
❌ Not training your team (You’ll become the AI bottleneck)

Instead, become the business owner who:
✅ Masters one tool completely before adding another
✅ Fact-checks all AI outputs before using them
✅ Iterates and improves consistently
✅ Stays ahead of the competition
✅ Builds systems that scale

🎪 Free AI Tools You Can Start Using Today

Because getting started is more important than being perfect:

Research & Analysis:

Answer The Public – Find out what your customers are actually asking
Google Trends – See what’s trending before your competitors do
Ubersuggest – Get SEO ideas that actually work

Content Creation:

Hemingway Editor – Make your writing clear and compelling
Headlines Analyzer – Write subject lines that get opened
Pixabay AI – Get professional images without the designer price tag

Business Operations:

Calendly – Stop the scheduling chaos
Zapier – Connect your tools so they work together
Notion AI – Organize your business like a pro

🚨 The Reality Check: What Happens If You Do Nothing?

In 6 months: Your competitors will be serving customers faster, creating content more efficiently, and scaling without the stress you’re experiencing.

In 1 year: You’ll be further behind, more burned out, and wondering why you didn’t start sooner.

In 3 years: You’ll either be forced to adapt or forced out of business.

The choice is yours, but the clock is ticking.

🎯 Your Next Step is Simple

For people like you—business owners who refuse to be left behind:

□ Pick ONE tool from this list today
□ Sign up for the free version
□ Use it for ONE specific task
□ Do this for 7 days straight
□ Measure your results

This isn’t about becoming a tech expert. It’s about becoming the business owner who adapts, thrives, and leads.

💪 Join the Movement

This is for business owners who believe:

Technology should serve your business, not complicate it
Working smarter beats working harder every time
Small businesses can compete with anyone using the right tools
Your time is too valuable to waste on manual tasks

If that sounds like you, you’re in the right place.

📬 Ready to Transform Your Business?

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Questions? Let’s keep building your AI-powered business:

Email: ks@evobrand.net
Website: evobrand.net
LinkedIn: Connect with Keisha Solomon
Social Media: @evobrandconcepts

Remember: You’re not just buying tools—you’re buying a future version of yourself who works smarter, scales faster, and leads with confidence.

The question isn’t whether AI will change your industry. It’s whether you’ll be leading the change or reacting to it.

What will you choose?