You probably ask yourself why do you need help in updating your existing company website. Your present site may look obsolete in contrast to the competition, but do you really need a new one? Even if you are reluctant, you look for a design firm to transform your website, but are not totally sure if a new design will improve your business.
In spite of your doubts, several studies prove that a well-designed website will produce better quality customer traffic, and improving your user interface will boost conversion, creating a new business at an increasingly fast rate. However, how will this happen? How can something as shallow as a company website design influence a business’ success? There are more than enough reasons why a properly designed website will draw ideal customers and encourage them to engage with your company. The 3 main components that a web designer should consider in designing a website are as follows:
Navigation is probably the most essential part of a website. It can lead to the success or failure of a site, and this is especially true with regard to websites that have several pages. Generally, the navigation of websites comes with a navigation bar or labels that distinguish each page of a website. Good navigation makes it easy to search and understand, as well as move around all through the whole website. At times, when web designers work on navigation, they go over the top with their designs and elaborate lettering. Most of the time, overly simple navigation makes it a lot easier for a wide variety of customers.
If a logo represents your company and is frequently used in a several different print ads – such as letterheads, pamphlets and business cards, among others – this logo/brand and its imagery, colors plus messaging that was used in print must also be used in designing your web.
It is crucial that your brand to be recognized by customers in every form of communication to associate your brand and ideals with your business. Most often than not, customers can feel uneasy when there are changes in the brand’s logo, colors and imagery, and associate your company with negative things.
It is very important to win the trust and confidence of your customers, and you can do this by learning more about them and the things they value. Marketing strategies let you engage with prospective customers and know more about their needs. When you strengthen communication with them, you can also apply in your new design what would give them a positive view.
When your website looks more welcoming and reputable to users, your website will see a considerable boost in traffic and improved business leads by means of website conversion.
People who are used to doing business in person may be wary about transacting online. Many businesses opt for a website design that looks more welcoming rather than confusing with a mix of letters and numbers. We can create a user-friendly environment with a design that will benefit people who need helpful tips, as well as quality products/services. When a website is well designed and managed, customers will always come back to your site and do business with you.