Replace your boring posts no one is watching anyway.
Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other format.
Marketers and content creators know that featuring animation in their videos increases watch times, and improves call-to-action rates. What’s more, animated videos are more than just a trend or passing fad. They are actually getting MORE popular over time!
That’s why we’re seeing so many animated explainer videos.
And now, it’s time for you to catch the wave!
Ok, here’s a keen example...
In just over seven years, TED-Ed’s (the educational division of TED) YouTube audience has amassed almost 7 MILLION subscribers and over a BILLION total views!
And the reason?...
They pulled this off with their ever-growing library of explainer videos, that cover a huge variety of subjects and topics…
YES... dynamic, fun, and engaging animated explainer videos!
Similar to a traditional marketing campaign, your content strategy should be centered on your marketing goals (which should, in turn, be derived from your company goals).
By creating content for each stage of the buyer’s journey, you’re ensuring that no visitors fall through the cracks and that every individual that comes to your site feels like they are receiving relevant, useful information.