As a start, let us look deeper into the wonderful yet complex world of social media.
Social media is basically any Internet or mobile phone based application that lets you share content, ideas and information with other people. You can regard it as an assortment of methods by which you can connect with like-minded individuals worldwide.
The most important social media sites (this is not a complete list) that you would like to be familiar with and perhaps be active on are as follows:
To be honest, your blog is the most important social media site you can have. While some specialists may disagree with me, you blog is the center of the rest of your social activities.
Facebook is not only about personal profiles or sharing photos of your goings-on with your FB friends. The truth is, it is an incredibly effective way to draw thousands of people to interact with your business, whether online or offline. They can use GPS to find your business and share your web page with their FB friends.
While Facebook is a way to contact friends, Twitter is a way to follow people you would like to know more about. Through Twitter, you can get updated with current news straight from celebrities, news reporters, companies and ordinary people. It also allows you to contact other people belonging to the same industry.
LinkedIn can be likened to an online resume. This is not too significant to small businesses, except if you are looking for another job. It is a powerful way for people to connect with others in the same profession, like for instance, lawyers meeting other lawyers.
YouTube is also considered social media. It involves videos and sharing quality content to viewers who are interested in what you do. It is an effective way to build customer loyalty and create something viral.
This figure disputes claims that Facebook is taking over the social media world. Google+ is about incorporating social into your search engine. Adding more people to your circle of friends changes your search results based on what they recommend. You can also create a business page.
The remaining sites
There are still a multitude of social media sites including Foursquare (location based check-ins), Flickr (photos) and Pinterest (images and collages), among others.
You would be happy to know that there is no need to be active in all of them. As a matter of fact, there are social media platforms that do not work for some industries.
So, which ones are best to use?
The answer to this tricky question depends on your business. As a start, let me say that anyone can benefit from having a Facebook page and a website that has a blog, no matter what you do. All social media activities will be based on this. When you get used to blogging and being active on Facebook, it is up to you to choose what other social media platforms to use. Whichever you do choose, it’s important to provide quality content for your audience. This is where we come in. Check out our social media packages here.