by Keisha Solomon | Jan 12, 2022 | Branding, Marketing
Branding is simply telling a story that shows your experience to your customers. And the eye-catching design of your website is the brand ambassador of your brand. It stands you apart from the rest of the competition and therefore it is very important for your business. It is not limited to a promise, product or proud, but it is the sum up of all the experience you have within your industry. No matter, you sell a needle or industrial parts you need a brand to win the trust of your clients. Its countless benefits are something you cannot afford to miss. Scroll down to know more.
Improve Recognition: One of the major benefits of brand building is that it improves your recognition among your clients and sets you apart from the crowd. It makes the first and foremost impression of your company, which either make new business relationships or break them forever.
Generate New Leads: Generating new leads for your business is actually a tough task in the cut-throat competition and to fulfill it successfully branding is really helpful. It’s because your brand will increase the trust of your customer and attract them to buy your products and services. More and more people trust only the brands because their company reputation is on the edge, and therefore they never compromise is the quality.
Motivate Employees: An employee always wants more than just work and when they understand your company’s mission and vision, so, they work more dedicatedly. It can boost their pride and satisfaction as well. They will always feel proud to tell anyone that they work for this brand and therefore, they always work with loyalty.
Support Your Advertising Efforts: Brand building will help to make the advertisement of products and services easier than ever before. People will already know you by your name and advertising work as icing on a cake and therefore, you don’t need to make many efforts.
Represent You Among Your Clients: A well-reputed brand will work as a mirror and showcase all your objectives and promises to your clients clearly, which help them to understand is their expectations get fulfilled from you or not. This may help them to understand how you are better from others and why they need to be your customers.
So, what about you? How strong your brand is? Do you give proper attention to it? If no, so, start it from now. It’s because it plays a major role in the growth of your business and you cannot take it for granted.
by Keisha Solomon | Jan 10, 2022 | Branding
Twenty years back, nobody told the evolving and existing companies to have a unique brand identity, the successful ones knew what it is to have an image that beats all – so they followed their instincts and came up with their own signature face called a ‘logo’. A corporate logo is pretty much your company’s first impression to your audience. It’s your brand introduction. A well designed corporate logo helps brand lay a strong foundation for building a reliable and trustworthy image that helps you won over viewer’s confidence and turn leads into conversion big time. Sadly, people judge a book by its cover and for your brand identity your logo is the cover. Why not use it as an opportunity in the first place?
A corporate logo should be as pleasing as your company’s offerings itself. If you have all the products with the best of quality, superior locations for your stores and amazing employees to kick start your operations but if your corporate logo displays a poor quality design, your brand does not get the repo it deserves to appear reliable and with that all the efforts are just flop.
Chances are that you can achieve an incredible logo if you spend a considerable amount of time and efforts on creating a fool-proof logo design process. Each and every element of your brand logo has a science behind it. Good logos are always well thought out. Each image, font, color, shape, graphics, has a strategic plan that leads to an award winning logo. We questioned many design experts to come up with all the important answers. Turns out the most common thing among all the successful logo is simplicity and right color choice. The less artwork your logo has the more effective it will be. The last thing you want for your audience is to be confused by the complex design of your corporate logo. It’s all about simplifying the message and delivering it effectively. Let’s not forget the importance of colors. According to psychologists colors add meaning to designs, having the potential to convey certain messages to human brain which then perceives the delivered idea. Each color has a certain meaning that gives meaning to your brand name. For example if you own a restaurant that caters to vegetarians only, you would rather pick a design that seems friendly to veg lovers with color green instead of going with a screaming color like red or yellow.
According to consumer psychology, each color that you choose plays a vital role in delivering the meaning of your design. Each color is associated with a certain emotion, a feeling that’s evoked every time a viewer comes in contact with it.
Red in Business – It displays action, high energy and demands attention
Orange in Business – It is the colors of adventure, inspiration and enthusiasm. It shows sociability and suggests affordability.
Yellow in Business- A color of mental clarity that illuminates and uplift our logical side and excites our mood.
Green in Business – A color associated with health, healing and nature love
Turquoise in Business – A Color suggesting balance and excites emotions along with inspiration of good expression- skills.
Blue in Business – A color that promotes trust, feeling of reliability and strength.
Indigo in Business – It is a color of integrity and sincerity. It suggests strong moral values and loyalty.
Purple in Business – Nothing promotes fantasy, creativity and richness better than purple.
by Keisha Solomon | Mar 12, 2021 | Branding, Marketing
What attracts consumers to your brand and turns them into loyal customers are the unique qualities your products and services have to offer. You provide something that no one else does or in a way that no one else does. Otherwise, why would you be in business?
Your Brand Is Not a Cliche
Your products or services are unique, so make your marketing as unique. Don’t package your marketing messages in cliches or overused phrasing that has lost its real meaning. It’s not enough to say that your brand is “the best widget maker around.” You have to dig deeper than that and get to the core of why your brand makes the best widgets. That why is what consumers are interested in and what will keep them coming back to your brand time and again.
Find Your Brand’s Standout Power
Because you spend every day with your brand, it may not be obvious to you exactly what makes your brand so great. You just know it is!
Here are some questions to help you brainstorm what gives your brand its standout power:
- How are you making life easier for your customers?
- What follow-up or customer service do you provide?
- Why do you stand above your competitors? Why would customers choose you?
- What proof do you have that your brand is standout? Customer ratings or testimonials?
- What stories can you tell about how your brand has worked for others?
Don’t just ask yourself and your staff. Ask your customers! They can be the best resources for true insight into your brand. Send out surveys to your current base and see what they have to say. A lot of times companies are taken aback by the critiques and praises they get. You can use this data to mold not only your website language and images, but also your ads and the way you sell to you people. Remember to look for common themes within the surveys to address the biggest pros or cons of your business. Don’t try to fix it all at once.
Remember: in creating your brand’s promise for marketing messaging, don’t just describe what your brand does. Describe what your customers get every time they choose your brand. Highlight the value you will bring to them with every interaction with your business. Remind them of this every time you get off the phone with them, obviously in a non cliche way, and your call backs or order times will improve.
by Keisha Solomon | Mar 1, 2021 | Branding
A branding agency is like the hen that lays the golden eggs. Brand building is the art and the science of giving birth to brands with a difference that you can skillfully remake brands or so to speak undergo rebranding. One of the most important tasks of a branding agency is to think, use your head, plan and execute branding strategies for a specific target. It is not just doing advertising or publicity, no, it is a fantastic philosophy behind mere brand identity designs or brands and logos.
Just like a seed cannot abruptly become a tree, same way, brand building can’t happen overnight not even in days or months. It is a process. This ongoing effort is a mathematical consequence of the establishment of a sustained long-term relationship that takes into consideration your target whether own end consumers till stakeholders, shareholders, etc.
It is not a beautiful or creative designs, it is the process of instilling a soul to an inert body. It is the process or placing a heart to a company or product. It is keeping a consisting beating of that heart or company’s brand in all the desired channels. It’s like a mirror where your customer is reflected, is the eternal magical giving-receiving flow that makes a good relation endure.
Finding a holistic creative brand building view:
Self-portrayal of the firm includes corporate culture, corporate identity and corporate brand. Perception of the firm includes the corporate image and the corporate reputation. Brand awareness and brand image are results of the brand knowledge which can eventually if done well, with the help of advertising, public relations, sponsoring, pricing, distribution and product policy, corporate design, corporate behavior as instruments can create awareness which in the same way can develop brand loyalty, brand commitment, purchasing intention, brand use, repurchase, frequency of purchase, proportion of expenditure, as external peremptory success, The end result is if done well and properly involving the whole management team, starting with the CEO: Good sales, market share, profitability, brand value (monetary), economic success/shareholder value!
Top steps to success:
- First step is to define who is your target.
- Second step, work on your logo,
- Third step, hack the growth by an on-the-go reinventing as much as you can, analytics and data driven plan is important. Use as a reference Dropbox for example or other.
- Four step structure your message and make it consistent in all the chosen platforms and integrate everything.
- Develop the tone of voice of that brand this includes slogans, taglines, quotes and make it a standard.
- If possible create a brand document or a branding bible as a reference.
- The most important thing, be your brand live for it, breath your brand, reincarnate your brand and be consistent
by Keisha Solomon | Jan 29, 2021 | Branding, Digital Marketing
Many businesses are coming to realize the importance of social media management in order to secure an even larger web presence than what they already had from SEO (search engine optimization).
Using the Major social Outlets Wisely
The sheer ubiquity of social media outlets can be daunting to the late entrant; every start-up is trying to emulate the success of Facebook, Instagram, Pinterest, LinkedIn and Twitter, because the potential for advertising to the masses is tremendous. This array of options has led to the rise of social media management, which allows companies to easily keep track of the myriad of platforms being used for social engagement.
In addition to being seamlessly aware of network feedback, they can often integrate related aspects of media marketing into it, such as newsletters and email marketing. A medium-sized company can have connections across literally a hundred different sites, and social media management can negate the time-consuming practice of logging into each one individually to update status, renew offers, or a myriad of other things a business might use to engage their audience.
Social media management doesn’t merely manage the company’s preexisting contacts; it also extends their reach. It enables a company to advertise to and attract product promoters through contests and affiliate sponsorships, pitching their services to both targeted and untargeted traffic.
A robust social management program should enhance a company’s media strategy through diversification; keep track of analytics, notify administrators of important changes in the community, such as a mass exodus from the network for any reason whatsoever, and lastly, have an attractive interface, which is just as important as the previous attributes.
The Importance of the First Page
Creative and engaging landing pages have always figured prominently in web design, and will continue to be even more critical with the migration to social media management platforms. Ultimately, all of these things have two goals in mind: create a sense of community, and extend that community.
Social network management also entails devising general guidelines with dealing with a company’s customer base. Is it more optimal to erase any negativity, or information that might put the company in a bad light, immediately from the message boards or Facebook Walls? Research would suggest that not always; particularly in the case of a misunderstanding as to a product’s specifications.
Letting Go of Old Ranking Methods
Outright spam should of course be relegated to the dustbin; but other statements can give a company a chance to interact constructively with their fan-base by elaborating on an idea, creating an atmosphere of trustworthiness and engagement with the audience. Then, an especially well-constructed clarification can be recycled across the social media management network to other users, who might have had similar questions. In keeping with the user-oriented nature of the above transaction, any chance that a company has to involve their base should be seized upon.
Opinion polls for better service and novel ideas, contests and free giveaways can reap dividends in the long run. Ultimately, although the primary purpose of social media management on the company side is resource consolidation; the external appearance must always be one of keeping the customer first, and interacting with her as an individual entity.
by Keisha Solomon | Jan 14, 2021 | Branding, Home Based Business
Branding likewise regulates longevity. A visitor to your web site may buy a single product, only to never come back, but if you’ve formulated a strong brand based around originality, trust and caliber, that buyer is likely to remember you and come back to your site time and time again. In a lot of ways, constructing a net brand is the most control you’ll ever have in respect to your customer base. With a strong brand, you may cover more ground in less time than even the most far-flung marketing campaign. Individuals have to trust you, and in order to set the wheels in motion; you have to develop an unparalleled brand on a firm platform. It’s probable that you already have a product or service in mind, and without doubt, you’re excited about introducing it to the globe.
By producing a brand of your own, you’ll be able to get a greater level of exposure for your line of products, by becoming memorable in the brain of your target buyer base. But it has to go deeper than simply a net personality. You have to combine your net brand with a cohesive business plan that includes prompt buyer support, quality products, a strong sales system and a clear-cut message. You need individuals to associate your brand with favorable influences, and if you do that, your brand will become among your most useful assets. There are a number of ways to begin building your net brand, including:
Your domain name will become your key point headquarters, and you need to pick one that really reflects your overall business focus. By integrating keywords that describe your brand or company, you’ll be able to establish a net presence fast, while protecting your brand in the process. When registering your DNS that will directly tie into your net brand, consider the extended possibilities of other domains that may be perceived as associated to your own, and register those too. If you take a good approach to building your internet brand, you’ll wish to do all that you may to protect it, like registering similar domain names and those with alternate extensions (.org, .net, etc)
A lot of marketers who begin to develop their net brand neglect this believing that as long as they’ve the top-level domain that centers on their brand, they’re protected. This is anything but real. Consider companies like Apple or Amazon. They both began centering on branding as a way of entry to the market. They both had existing rivals and had to wedge themselves into the market by taking another approach. Branding was in all sense, the major focus of their campaigns and the one thing that basically helped them get their foot into the door. You’re aware of cyber squatters, individuals who purposely register domain names that may potentially infringe on somebody’s brand. A lot of times, these cyber squatters are really able to win their day in court, and go on to retain the domain names in spite of that somebody produced a brand around it. You need to do your part to protect a brand that you intend to spend the time and sweat building. It doesn’t cost a lot of cash to register multiple domain names that bear your brand’s keywords and it will provide you far more control over your brand in the time to come.
Naturally, it’s impossible to register all variances of your brand’s association (keywords, etc) but you ought to at the very least consider registering all popular extensions that individuals might assume you control. Depending upon your overall focus, you ought to consider hiring out the production of a unique logo to represent your brand and company. You need to choose one that’s original and includes elements that will be both memorable and professional. Outsource the design to a knowledgeable graphic artist, and be a big part of the development process. Send over your own concepts and thoughts, and work with them to produce an original design that will symbolize your company and brand.
This is far and away, one of the simplest ways to produce an ever-lasting impression on your target audience. Consider all the company logos that resonate with you personally. You directly identify a company by its logo and if they’ve done their job at integrating quality within their brand, you’ll likewise associate each future product or service they release as being even as good as their flagship product. Colors may likewise become a part of a brand awareness campaign. From Cokes red to Pepsi’s blue, colors are frequently an easy way of tying an extremely memorable element to your brand.
You wish people to consciously associate high quality, exceptional value and fantastic client service to your brand and therefore, each product or service you release in the time to come will be included under your brand’s umbrella. Promos
Your sales copy will directly exemplify your brand, and the tone, voice and total direction you take ought to work toward further building brand recognition and awareness as well as brand recall. With brand awareness, your target audience will merely recognize the brand as yours. It doesn’t imply that your market will prefer your brand, see your brand as favorable or associate value to your brand, merely that they’ll know it. With brand recall, your target audience will be able to tie in your brand immediately, to particular components (industry, keywords, product or service type, and so forth). You have to build both brand awareness and brand recall into each campaign you produce, and your sales page copy and promotions will play a big part in formulating this recognition.
This implies that you need to be careful to introduce your brand in a favorable way. You lack to avoid hype filled sales pages, or not being able to accomplish your promises or offers to your buyer base. This ought to go without saying, but it’s among the leading causes of a brand becoming associated with either favorable or damaging associations, and it’s frequently among the most overlooked factors to brand building. Consider how you wish your message to be carried and how you wish your total brand to be perceived, and then produce your promo campaigns so that they represent your brand in the finest way possible. Avoid competing with absurd offers, or feeling as if the only way to earn attention is by going over the top with your campaign contents and ads.
Rather, use story telling, construct favorable brand awareness, and back your product’s offer on a strong foundation so that your brand is consistently working to benefit you in the long haul. Remember, constructing a brand is all about longevity, and being able to tap into your target market so that you’re able to systematically build your net empire simply with favorable reinforcement and a reputation for caliber and value.