by Keisha Solomon | Jan 12, 2022 | Branding, Marketing
Branding is simply telling a story that shows your experience to your customers. And the eye-catching design of your website is the brand ambassador of your brand. It stands you apart from the rest of the competition and therefore it is very important for your business. It is not limited to a promise, product or proud, but it is the sum up of all the experience you have within your industry. No matter, you sell a needle or industrial parts you need a brand to win the trust of your clients. Its countless benefits are something you cannot afford to miss. Scroll down to know more.
Improve Recognition: One of the major benefits of brand building is that it improves your recognition among your clients and sets you apart from the crowd. It makes the first and foremost impression of your company, which either make new business relationships or break them forever.
Generate New Leads: Generating new leads for your business is actually a tough task in the cut-throat competition and to fulfill it successfully branding is really helpful. It’s because your brand will increase the trust of your customer and attract them to buy your products and services. More and more people trust only the brands because their company reputation is on the edge, and therefore they never compromise is the quality.
Motivate Employees: An employee always wants more than just work and when they understand your company’s mission and vision, so, they work more dedicatedly. It can boost their pride and satisfaction as well. They will always feel proud to tell anyone that they work for this brand and therefore, they always work with loyalty.
Support Your Advertising Efforts: Brand building will help to make the advertisement of products and services easier than ever before. People will already know you by your name and advertising work as icing on a cake and therefore, you don’t need to make many efforts.
Represent You Among Your Clients: A well-reputed brand will work as a mirror and showcase all your objectives and promises to your clients clearly, which help them to understand is their expectations get fulfilled from you or not. This may help them to understand how you are better from others and why they need to be your customers.
So, what about you? How strong your brand is? Do you give proper attention to it? If no, so, start it from now. It’s because it plays a major role in the growth of your business and you cannot take it for granted.
by Keisha Solomon | Jan 11, 2022 | Security
WordPress Security Checklist
Here is a simple checklist for WordPress owners and publishers. WordPress is one of the most popular website platforms because of it’s ease of use however, it has its problems, and it is because of its popularity that hackers use this platform to attempt to inject their malware and malicious scripts. WordPress Security has become essential today to protect not only your website but your brand reputation.
Often WordPress owners are unaware that their website has been hacked. Just because your website has been hacked it doesn’t necessarily mean you will see a strange image when you access your website. Hackers often disguise the fact they have hacked your site as they have injected a mailbot and are spamming from your IP address.
Use our checklist for the foundations of good WordPress Security
1. Clean and remove spyware, malware and viruses from your PC/Mac before entering the backend of your WordPress installation
2. Backup your website before you do anything, this is easily done with the use of Backup Buddy.
3. Never use ‘admin’ as a username.
4. Always use a strong password.
5. Stay Updated – Ensure your WordPress Installation and WordPress Plugins are always up to date. See Latest WP Security Updates in the resources section below.
6. Limit Login Attempts – Ensure you reduce the login attempts down to around 3 attempts. Don’t make it easy for the hackers.
7. Remove unwanted WordPress Themes – When themes are still on your website and they go out of date Hackers use these to gain entry. Only have the theme you are using installed and keep that up to date.
8. Spring Clean – Your WordPress website may have other folders on the root of your server. Do you really need them or are they development areas. If you don’t need the folders delete them.
9. Your Hosting Company – Make sure you are using a hosting company that specializes in WordPress installations. WordPress servers need special attention to protect your website.
10. Double Layer Authentication – Use an added layer of security.
Whilst the checklist above is not an exhaustive list, it is a foundation level of security. Protection is the start of the process, monitoring your website on a daily basis is important. We realise that many website owners just dont have time or the knowledge, so we provide 3 services that can be found in the resources section below.
We hope you have found this checklist useful.
by Keisha Solomon | Jan 10, 2022 | Branding
Twenty years back, nobody told the evolving and existing companies to have a unique brand identity, the successful ones knew what it is to have an image that beats all – so they followed their instincts and came up with their own signature face called a ‘logo’. A corporate logo is pretty much your company’s first impression to your audience. It’s your brand introduction. A well designed corporate logo helps brand lay a strong foundation for building a reliable and trustworthy image that helps you won over viewer’s confidence and turn leads into conversion big time. Sadly, people judge a book by its cover and for your brand identity your logo is the cover. Why not use it as an opportunity in the first place?
A corporate logo should be as pleasing as your company’s offerings itself. If you have all the products with the best of quality, superior locations for your stores and amazing employees to kick start your operations but if your corporate logo displays a poor quality design, your brand does not get the repo it deserves to appear reliable and with that all the efforts are just flop.
Chances are that you can achieve an incredible logo if you spend a considerable amount of time and efforts on creating a fool-proof logo design process. Each and every element of your brand logo has a science behind it. Good logos are always well thought out. Each image, font, color, shape, graphics, has a strategic plan that leads to an award winning logo. We questioned many design experts to come up with all the important answers. Turns out the most common thing among all the successful logo is simplicity and right color choice. The less artwork your logo has the more effective it will be. The last thing you want for your audience is to be confused by the complex design of your corporate logo. It’s all about simplifying the message and delivering it effectively. Let’s not forget the importance of colors. According to psychologists colors add meaning to designs, having the potential to convey certain messages to human brain which then perceives the delivered idea. Each color has a certain meaning that gives meaning to your brand name. For example if you own a restaurant that caters to vegetarians only, you would rather pick a design that seems friendly to veg lovers with color green instead of going with a screaming color like red or yellow.
According to consumer psychology, each color that you choose plays a vital role in delivering the meaning of your design. Each color is associated with a certain emotion, a feeling that’s evoked every time a viewer comes in contact with it.
Red in Business – It displays action, high energy and demands attention
Orange in Business – It is the colors of adventure, inspiration and enthusiasm. It shows sociability and suggests affordability.
Yellow in Business- A color of mental clarity that illuminates and uplift our logical side and excites our mood.
Green in Business – A color associated with health, healing and nature love
Turquoise in Business – A Color suggesting balance and excites emotions along with inspiration of good expression- skills.
Blue in Business – A color that promotes trust, feeling of reliability and strength.
Indigo in Business – It is a color of integrity and sincerity. It suggests strong moral values and loyalty.
Purple in Business – Nothing promotes fantasy, creativity and richness better than purple.
by Keisha Solomon | Mar 18, 2021 | Marketing, Outsourcing
In order to get the best out of digital marketing it is best outsource your requirement to a highly qualified and experienced professional. Read on to know about the potential reasons of hiring an expert digital marketer for your inbound marketing-
• Marketing Expertise
Effective marketing requires extensive expertise and knowledge on diverse topics and an expert company offers all of that. You can access expert social media professionals, content writers, web designers, SEO professionals, and much more through the experts. Hiring an in-house marketer will cost you more and the person may not be able to handle the tough marketing requirements. You must have noticed that the best marketing campaigns requires a team of specialists and not just a single expert. A digital marketing company keeps itself updated about the innovations and come up with the campaigns leveraging their capabilities.
Starting an in-house digital marketing program can prove to be difficult, as you will need to handle the things on your own. Furthermore, if you use your in-house employees for marketing you may fail to meet the requirements of other business projects efficiently.Everything will turn out to be a complete mess. Agencies offering services for Web and Application development work full-time on marketing campaigns. Hence, they can work upon it better and handle things much more proficiently.
• Process Driven
A reliable digital agency works on integration of a new channel into the organization. They have better knowledge of the elements that require more focus to ensure quality process development. A digital marketer has refined the process required to succeed in the campaign. From measurement to reporting, they can cover everything expertly.
• New Strategies
It is common for the successful businesses to implement new strategies to beat the heat of competition prevailing in the market. When you need help to take your business to elevated heights, it is always wise enough to get a set of qualified hands that can help with digital marketing strategy, and execution. This ensures exponential increase in the profit-making ratio of your company.
• New Perspective
A new perspective is an ideal way of fixing a broken strategy. Doing the same thing over and over again is pretty easy, but coming up with new ideas for your business is equally hard. Employees may feel comfortable giving suggestions or may fail to come up with new ideas consistently or when needed. On hiring a digital marketing company, you can work with the best marketing strategists that will not only assess the performance of your company but will also create new ideas to attract increased number of new customers.
The Final Say
Using the guides and other references, you may get your digital marketing started on your own, but what if you end up with dis-satisfactions. Our digital marketing agency can take your marketing campaign farther than you can possibly expect. Contact us if you’d like us to help you get started!
by Keisha Solomon | Mar 16, 2021 | Email Marketing, Marketing
The 21st century has signaled new and more efficient ways of promoting one’s business and products to various marketplace without having to spend much in traditional advertising. New technological advancement made the use of internet marketing not only as a fad but a way of life. Internet marketing has been a very reliable way of increasing one’s sales. However, success in internet marketing depends a great deal on how the internet marketer uses the various amount of internet marketing tools out there.
Internet marketing has been the preferred marketing method not only by small and medium business but also by corporations across the world. However, it is more popular with home-based business due to its efficiency and the minimal costs involved with it. The proper use of email marketing tools will determine how fast one can get a potential customer to become a real customer. However, a good internet marketer can identify the target market from potential customers who may be patronizing a competitor’s products.
While your potential customer is presently a real customer of your competitor, you still have a great chance of turning him into your real customer if you use the right email marketing tools. One such tool that works perfectly well for most internet marketer is the use of follow up emails. These potential customers may have already bought from your competitor but the problem is that customer may have felt ignored or disregarded for lack of a follow up mechanism. By wooing that potential customer through follow up emails that contain value and offers, there is a chance that sooner or later, he would become your real customer.
The secret is with determination and persistence in intensively sending follow up emails to the potential customers. Other marketers refuse to spend time with a prospect or a customer who do not respond after one or two emails. By looking at this as a method of wooing or courting, the effective email marketer will continue to pursue the potential customer without let-up.
Another effective email marketing tool is the use of viral e-books which may be a new concept but is definitely as effective as the other marketing tools. By the way, it is called viral marketing for its ability to be passed on like a virus, from one person to another.
Viral e-books can be your ticket to success in terms of increased website traffic. People who are interested in a certain topic or issue have no choice but to download your e-book particularly if they have benefited from the e-book topic. Thus, the number one rule in creating your e-book is that it must be on a topic that would be of interest to your target market and to their contacts, making the e-book a good material for passing on.
Of course, you have to get a very good writer who will create your masterpiece but that would be a minimal cost considering the multiplication effect it will have on your online business. You capitalized on one e-book which would be passed on several, sometimes hundreds or more, people with buying potential. This is probably one cost with a huge return on capital.
Do not scrimp on your e-book because it is the reason why people will visit your website. An e-book which does not present a valued topic will just as easily be thrown to the next garbage can or in the case of computer users they can just easily delete your e-book link.
When you get your e-book done, you must make sure it is in a format which would be capable of being opened and read by majority of computer users. You can choose from an e-book with an executable format or EXE format or the more popular PDF format. Most marketers prefer the PDF format as it is easily downloadable provided the user has am Adobe Acrobat reader which can also be easily downloaded free of charge.
In choosing the format of your e-book, remember that people generally have an aversion for everything difficult. Thus, you must choose a format which is downloadable-friendly and which can easily be passed on from on e computer user to another.
To make your e-book truly of viral quality, it must be on a very useful topic that will appeal to your target market. People who get hold of your e-book must also have a good beneficial motivation, financial or otherwise, to pass on the e-book to their contacts. People who can add their links when passing the e-book will have more reason to pass on your e-book to their contacts.
The more e-book you have on various topics, that all lead to your website, the larger the scope of your reach.
You may also want to try using a viral video which follows the same principle of a viral e-book except that it is in a video format. People who like your viral video will share it on to others and you will get more traffic to your website. However, make sure the viral video will be of interest to as many people as possible to make it really viral.