Why interactive media designs, content development, and search engine optimization go hand-in-hand for the success of an online business.
It never ceases to amaze me how much money an individual or corporate company is willing to spend for a fantastic web site. You know which ones I’m talking about; those web sites that make thing appear or disappear, have revolutionary designs, make sound, play music, make things move about and sometime talk back to you. Hey, I’m just as guilty as you are, I like surfing them too.
Most web site owners want you to enjoy the experience on their site and pay well for you to have that gratification, and at the same time hope you purchase or download what the website is promoting.
However many individuals and companies end up ignoring what may be the most crucial ingredient to the success of their Internet marketing. They underestimate the importance of web designs that work collectively with high-quality search engine optimization, and fail to understand the ranking process.
Just to give you a quick example of what I’m talking about, earlier in my career I worked for an interactive media company that was selling video advertising online. They spent a huge amount of money hiring excellent designers and programmers to enhance their product and make it very appealing to the public, but failed to spend any money optimizing the website for their particular target audience. So while they sat back and expected their target audience to miraculously find their site on the World Wide Web, another interactive company with the same product and quality web site optimization, made a lot of money; consequently running the company I worked for out of business.
Blending artistic talent with complex technological skills, interactive media designers are always finding new, undiscovered ways to manipulate code to work jointly with content and search engine algorithms . It is critical for any personal or corporate site owner to take into consideration the importance of excellent search engine optimization which determines a site’s visibility and how well it will rank in the most important search engines directories.
There is no overnight guarantee or quick fix for high ranking sites, however developing great designs with product conscious content along with quality target audience (SEO) is the key to online marketing success.
If you would like more information on getting properly optimized online for your target audience, contact us and learn how to get seen online.