What Is Digital Marketing And Why Is It Important

Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

Three Keys to Digital Marketing Success

So, what does it take to do digital marketing right? Here are three keys to digital marketing success:

  1. Manage complex customer relationships across a variety of channels – both digital and traditional.
  2. Respond to and initiate dynamic customer interactions.
  3. Extract value from big data to make better decisions faster.

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Digital Design and Marketing Strategies

WEB

Whether you need help with your brand identity, a basic homepage, a corporate website, a facelift for your current site, or a more complex online platform for your business, EVOBRAND Marketing delivers above average, high quality results.

RESPONSIVE
Mobile first

Our sites have been responsive for the better part of the last decade. Our components are scaled according to a range of resolutions and devices.

DESIGN
World class design

We will make your ideas come to life with a modern design, beautiful user interface and an optimal user experience.

MARKETING
Friendly, consistent support

We fully support our clients through every transition in technology or change in marketing objectives. We will help you reach your target audience.

VIDEO

For 18 years we specialized in Web Development across all platforms from basic traditional coding to Content Management Systems as well as video creation in all forms. We’ve seen software come and go. It’s important for us to continue learning the latest is development tools. Our team is well versed in most popular programs and we are confident we can meet all requirements no matter how complex.

We can create animations and videos that can be used for all web based projects including email marketing campaigns.

We offer photography, video, recording and green/white/red screen studios. You can also cut the cost of hiring our production team by sending us your own videos and/or images and still wind up with an amazing creation. We can create using

  • YOUR IMAGES OR VIDEO
  • STOCK IMAGES OR VIDEO FROM OUR LIBRARY
  • DRONE FOOTAGE
  • AERIAL FOOTAGE
  • CARTOON CHARACTERS
  • TEXT ANIMATION
  • SKETCH ANIMATION

PRINT

We offer quality designs for all your needs.

  • BUSINESS CARDS
  • CORPORATE GIFTS
  • CLOTHING & BAGS
  • HOLIDAY CARDS & GIFTS
  • INVITATIONS & ANNOUNCEMENTS
  • MARKETING MATERIALS
  • PROMOTIONAL PRODUCTS
  • STATIONERY
  • SIGNS & POSTERS
  • AND MUCH MORE